Expectations in the national cinema, the We also found that
no doubt that second episode at the box office will not be disappointed. However, the Studios in the rapid development of some central cities, the level of social consumption relative stagnation, the result of two phases, so that the second episode of the release at the box office to open higher, while there are some main studios feel the pressure conditions.
these pressures mainly in times of segregation, if not today, already higher than the year before the fare, these studios are really worried about the box office and the studios can match the expectations for growth. Smart Studios manager is already thinking people today, not the box office, that can be guaranteed a long time to have the support of the audience, which will be the anchor for the market next Studios.
should be noted that the purpose of the film industry we have developed not for the existing audience base to snatch the box office, but for the open up a larger market. In fact, our reform and development in realizing this goal. In these years the growth in attendance, although we can not expect people to return the last century, the highest time, but exponentially growing number of people, the dawn is in sight. This is because the speed of China's accelerating urbanization, more and more people live in towns, the film industry of digital innovation is also driving the market forward. At the same time, the improvement of film-making itself, but also make China more willing audience into the theater. These factors contribute to China's box office will continue for quite some time to rise.
, of course, nothing will bring double-edged sword effect, encouraging the development of the industry, but also raised the rent Studios, an increase of operating costs. Studios are now a lot of sighs, bear such a high rent, equal to the owners work. Film industry put on the red shoes as soon as the market can not go back. And more and more difficulties to overcome, in anticipation of more strong piece of more than King Kong-style, using its own advantages to develop an unprecedented audience will be especially necessary,UGG boots cheap, but also more difficult task.
Today, the audience split has sounded a warning to the studios. A good film that managers are very sorry diversion, diversion caused by the weak film hit the box office directly. This pressure is formed, both to give cinema owners to work, we have to face people down with the box office, studios under attack on both sides, its difficult to survive, hard to imagine the development of the predicament. Give up the high ticket prices to stabilize once people are becoming some of the new strategy of high-end studios. This time,
fall fares to fill the losses, the only way to increase attendance only. From now on, how to expand the attendance of all studios should be the only consideration of strategic and tactical issues. Number of people streaming now, but we should have the confidence to re-tap a wider attendance. This round of cross-flow sea, where the true qualities of a hero? Is that how much you are able to stabilize the fares at a level, your level of audience recognition, recognition of your service. Still keep the audience back to your studios and come. To be sure, in today's Chinese market, ticket prices have been very difficult to have greatly improved. As in
way the Chinese film industry today, especially when today we talk about the plight of studios, perhaps even more to promote Studios building must take the depth of innovation. Content on the main innovation in science and technology innovation, service standards on innovation. The success or failure of innovation, nothing more than to see your progress tomorrow if the audience that the movie could lower the threshold, and increases the attractiveness of the movies, watching a movie of price increases.
high ticket prices and box office today can no longer be a weapon. Yesterday was two years ago still, but definitely not today. Cost-effective is the real guarantee of box office. For example, we know that see a large, attractive to large screen naturally stronger than ordinary screen; high-quality sound and light Studios certainly stronger than the poor quality of the Studios; tickets will be convenient difficult than buying Studios strong, why, reduce trouble is always a pleasant thing. There are other initiatives, of course, fares will moderate the usual approach is to compete for the audience. But the lower fares can sometimes be taken into account operating costs such as rent support. Moreover, the lower the fare is a relatively simple way to upgrade the standard of the film industry, which is the lazy way more sense. This approach seems no more costs, but if a cinema is not based on innovation and improve service standards, then it's box office only with the decrease more and more low fares.
would like to stress here that China is not the film industry to enhance the poor, the market power of the play is only just beginning. China's film box office rise to a peak of what it? 100 billion is not a dream, you can expect 200 million, 300 million, in time, will achieve, but not 8 years. China at that time the screen will not be today's 4000, and must be 40000. Is that the benefits of competition, allowing part of the Studios, ahead of the competition in the face of audience fragmentation and innovative opportunities to win, the technology content of Chinese cinema and raise the standard of service together. Our advanced driving backward, the Chinese film industry will continue to progress further reduced with the world the gap between advanced countries and regions.
Studios China today is not the question be prepared, and is already a danger to the Home Si'an. This At the same time, we also see the general standard of the Chinese cinema in fact very low. Means we have not much box office, and very traditional, lack of modern means, and the advanced world cinema management, operation, services rendered, have a great distance. Our goal is, a seat should be the average annual output value of 10 million at the box office, a cinema, the average annual attendance should be 50%. To do this step, in addition to the importance of program quality video, the studios of the technology content and quality of service, that is, bear the brunt of the event. These two things are people-oriented, are the audience for the increased cost and lower the threshold of the movies.
So Studios in the country to carry out a scientific and technological content and services to enhance the level of activity is time to conduct a nationwide Studios innovation and technology content and increase the standard of service time competition. Chinese film industry is a fine tradition, this tradition is the spirit of the times the industry, for the people of the spirit, the spirit of industry-wide agreement. Today, because of segregation and the suppression of stagnant attendance increase is the immediate task of studios. If you do not see it, only because the studios that more split, had the case, just do not know the movie where is the direction of development today, it is not a sensitive knowledge of innovative film to promote its cause.
movie, you should ask the audience, you still love me tomorrow?
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